Kulturkampf

[PhoenixDark]

The comments

This is why I think this stuff is deliberate marketing and #engagement. I understand defending your cast from online hate but the annual Disney letter calling out racist Star Wars fans, the yearly "cast fights back against racists" articles etc seem to be more developed and focused on than, you know, actually creating good shows/films. It's like a set defense they're ready to deploy. What's so hard about "sure some fans are like that but the vast majority have been supportive and I appreciate the love"??? That would have been a pretty standard trained PR response 20 years ago, with the goal of avoided a headline like that.

Something also has to be said about these (white) execs who keep using black/gay/etc people as pawns in order to garner attention and #engagement for products they know are subpar. Instead of trying to make something engaging or interesting, they've decided to constantly make trash that a certain segment of the online discourse will be compelled to defend no matter what. And nowhere in this deal is there an actual story about those identities. The black people are just props to attract black viewers. Want some (childless) adults to come see your cartoon movie? Announce a random character is non-binary and blast that out into twitter. The character shows no sign of being non binary but as that Spider-Man movie shows, you can easily make people see what they want to see and breathlessly support your shit if you do this right. It's nauseating man...and insulting to me as a black dude.